Today we’re going to discuss a common dilemma – choose a popular brand, with creatives overused in the media space, or a fresh, but not-so-popular one? And how will this affect the end conversion? In today’s article we will look at why you should opt for a fresh product and provide the evidence.
Two reasons for choosing fresh over popular
To get a feel for the direction we’re going, let’s consider and compare several factors that both options have.
Target audience – are they prepared to trust an unknown brand?
How will the users react to ads of two brands – a popular one and a fresh one, if directly compared? The result does not really depend on what the brand is associated with, but rather the right creative and good ad targeting.
The audience doesn’t consider the brand of the casino or bookmaker that important, but instead it looks for more important things, like its favorite slot, a good bonus, a native mobile app or a convenient payment system.
Empty player base – higher approval rate, right?
Alright, we get the TA story. But what about the product? Let’s take a fresh brand from a CPA network that recently entered the market. Not too many players have used its services, which means that the database is empty. What does this mean for the webmaster? This shows that there are fewer multi-accounts, a high approval rate and perfect conversions to registration. This results in a good conversion to deposits, since there are simply no new users in the database.
This way, in the end, the fresh brand has a higher probability of having a higher conversion rate than the popular one. This is the biggest and decisive advantage this option has.
Moreover, if you’re thinking of choosing a popular brand, then don’t forget that the audience is getting smaller every day. This is because more and more people are registering in the casino, which means it is harder and more expensive to find new gamblers.
Everything is clear now, but which brand should I choose for my offer?
As always, the brand depends on your traffic sources and what GEO you are working with or planning to. Then you need to decide on the affiliate program, where you can connect to one and start running ads. You also get APs with in-house products, so apart from hundreds of other brands you can monetize traffic from in-house products.
At our LGaming ecosystem, we have an in-house product called BetAndreas that is available for 5 geos: Uzbekistan, Kazakhstan, Azerbaijan, Bangladesh and Turkey. Note the several advantages of working with this product: reg2dep conversion up to 20% and click2reg up to 80%, weekly payouts for the previous week, we pay for the test cap using the minimum deposits. Also, we are ready to increase the starting rates for top traffic sources, like ASO, SEO or PPC, if you can provide successful ad statistics with player data.
Don’t forget, the biggest advantage is access to the LGaming CPA network, which has tools for everyday routine work: spy services, iOS & Android app rentals and virtual cards with fresh BIN numbers to top up ad cabinet balances. All of this for your best and simplest choice of the year.
Make the easy choice. Make the right choice. Make the genuinely profitable choice, since this is what we want from affiliate marketing. If you want to make a good decision easier, feel free to contact LGaming managers via our Telegram bot – @LGamingbot. The managers will help you select a profitable offer relevant to your traffic sources. We can’t wait to get to know you better, so start using the affiliate program of the future today!