Affiliate marketing, which emerged in the 90s, is in its growth stage. As of 2023, the affiliate industry is worth $17 billion. We decided to dig through all the statistics services and resources to compile a list of facts about the affiliate industry that you will enjoy.

Although the stats are more relevant to the Internet abroad, particularly the USA, and across all verticals, it will still make you think and motivate you to look into overseas web traffic.

General facts about the affiliate industry

1) Since 2015, the number of search requests with the key words “affiliate marketing” increased by more than 300%. (Google Trends)

2) 84% of brands use affiliate programs. (Mediakix)

3) Accounting for all traffic used for monetization, 53% comes from organic search traffic. (BrightEdge)

4) 40% of digital marketing specialists believe that experience in affiliate marketing is an essential skill.(BloggingX)

5) Affiliate programs are one of the most important methods of enticing clients for 40% of AMerican brands.(Backlinko)

6) Mobile devices provide 50% of all traffic connected to affiliate marketing.(Call Hippo)

7) Over 65% of webmasters use blogs and influence-traffic for monetization. (BloggingX, Awin)

Income stats and facts

8) About 86% of advertisers expect earnings from working with webmasters will remain stable or increase in the future. (Fetch Profits)

9) As of 2023, about 15% of affiliate teams in the USA and Europe earn between $80 000 and $1 million per year. (Authority Hacker)

10) 35% of webmasters earn no less than $20 000 per year from Traffic monetization using CPA networks. (AffStat)

Advanced statistics

11) After the Covid-19 pandemic, over 60% of financial directors planned to increase their investments in affiliate marketing. (Awin, Saas Scout, Finances Online)

12) predictions say that the annual growth rate of the affiliate marketing industry amounts to more than 10%. (Statista)

13) The latest data says that over 80% of advertisers use affiliate marketing. (Rakuten Advertising)

14) Affiliate marketing accounts for 15% of all online media profits. (Business Insider)

15) Blogging provides royalties that make up 64.48% of the total income of an influencer. (Wonder)

16) Health and nutra – this is the most profitable vertical in affiliate marketing in the USA. (Influencer Marketing Hub)

The health and supplement industry is physically worth $4 trillion, affiliates make the most in this niche. 

17) 18.15% of webmasters believe that the relevance of the product or service is the most important aspect when signing up with an affiliate program. (Business4You)

Another 15.97% believe that trusting the affiliate program is an essential aspect, while 11.58% say that a CPA network should be chosen only after thorough research.

18) About 65% of retailers state that their annual income from affiliate marketing stands at 20%. (Bloggingx)

19) Over 80% of marketing specialists in the affiliate marketing industry are expecting their income to grow in the future. (Fetch Profits)

This emphasizes the effectiveness and reliability of affiliate marketing.

20) Webmasters can earn between $10 000 and $400 000 annually from traffic monetization. (Нил Патель – автор NYT и собственного блога)

Although it is impossible to accurately predict an affiliate marketer’s income, Neil Patel, one of the most popular market specialists abroad, believes that income from affiliate marketing can stand anywhere from $10 000 to $400 000 a year. The largest affiliates can earn up to $1,5 million a year, if not more.

21) A webmaster in the UK earns around 35 000 GBP a year. (Glassdoor)

22) In 2021, Amazon earned $470 billion via affiliate programs. (Amazon, Forbes)

To better understand affiliate marketing and its possibilities, let’s take a look at Amazon’s sales. In 2021 the total sales totalled to $469.8 billion, which is a 22% increase from the previous year’s $386 billion.

23) The USA controls 39% of the global affiliate marketing business. (Saas Scout)

The UK takes second place with 15%, followed by Germany’s 15%. India holds 2% of the total.

24) Artificial intelligence, such as Chat GPT or Midjourney, just like voice search are the next BIG thing that you should keep an eye on in 2023. (DemandSage)

According to another study conducted by DemandSage, 43% of people, who own smart speakers use voice search to make purchases.

Global demographic stats

25) Men comprise 54% of affiliates, 43% are women.

26) Approximately 32% of affiliate marketers are in the 35-44 age group.

27) 34% of affiliate marketers are single, while 55% are married.

28) Affiliate marketers work remotely 54.28% of the time, and 19.21% of the time in the office.

29) In the majority of affiliate networks, around 10% of affiliates earn 90% of the income.

30) Almost 50% of webmasters prefer offers from direct advertisers.

Why all these stats?

We hope these statistics help you understand that the industry is massive and actively growing every year. As an affiliate and gambling vertical, we can say that the gambling industry turnover is growing by 8-10% every year. The result is an increase in brands, webmasters and money.

We wanted to use this article to show you the value of what you’re doing. Don’t give up when a bundle didn’t work, or the ROI didn’t live up to your expectations. Most importantly, carry on and remember that you are not alone, since each and every one of us went through the same thing.

The main key to success is to test, gain experience and profit, to then celebrate your fruitful results.

Don’t forget that selecting an affiliate program is a major aspect, so if you’re promoting gambling offers, visit our LGaming ecosystem. Here you will get access to more than 1000 offers in GEOs all across the world. Follow this link or message our Telegram bot @LGamingBot. Use the affiliate program of the future, today!